Media Kit
Official logos, brand colors, usage guidelines, and press language for media, partners, and collaborators.
Logos, Brand & Press
Download official logos and brand assets for press, partners, and collaborators. Everything you need for accurate coverage and co-branded materials is here.
Logos
Brand Colors
Black and white carry the structure. Three flat festival inks do the celebrating — use them as accents, not as fills for every surface.
Lantern Orange
#e84c22
Signature accent
Golden Ochre
#f0a83e
Warm secondary
Jade Teal
#329d8e
Action / donate
Museum Black
#000000
Display ink
Museum White
#ffffff
Primary surface
Brand Usage
- Use the logo as provided — do not stretch, rotate, recolor, or add effects.
- Keep clear space around the mark equal to at least the height of the “A” in the wordmark.
- On photography or dark surfaces, use the white logo. On light surfaces, use the primary logo.
- Brand inks are flat and full-strength. Do not introduce gradients or additional brand hues.
- When in doubt, pair Museum Black and White with a single splash of Lantern Orange, Golden Ochre, or Jade Teal.
Press Language
The Asian American Museum at Great Park (AAMGP) is the nation's first-of-its-kind Asian American cultural and history museum — a 220,000 sq. ft. landmark rising on nine approved acres in the Great Park Cultural Terrace in Irvine, California.
Its mission: celebrate and share the diverse stories of Asian American communities — fostering multiethnic cultural pride, educating the public, and inspiring all generations to promote inclusivity and understanding. Organized around four pillars — Arts & Culture, History, Education, and Culinary — the museum is already active as a museum without walls, bringing programs into communities across Southern California while the landmark is built.